NEW LIGHTSTUDIO
Strategy & development for expedition and adventure travel
We have spent years running voyages, building companies and putting technology to work. Working alongside your team, we shape the offer, build what it needs and carry it through to launch.
Good decisions start with a clear view of your guests, your market and the business you want to build. We pair research with commercial judgment to find the openings worth taking, settle your position and turn competing ideas into one plan your team will back.
A new trip, or a better guest experience on one you already run: we help shape offers people want to book. We work product, positioning and creative thinking together, then make the stories, marketing, media and presentation materials that give guests a reason to choose you.
The right technology can open possibilities as well as save time. We build with AI, automation and digital tools to make useful things: better ways to serve customers, stronger information for decisions, and less repetitive work. Your team helps shape the solution and learns how to use it.
A plan counts once it starts changing the business. We stay with your team through the early delivery, solve the practical problems as they come up and keep the work moving through launch. Training, clear working practices and a proper handover mean your people can run it without us.
You’ll work directly with us. We bring different experience to the same work, from the first conversation through the decisions and delivery that follow.
Founder and Partner
Alex has worked in expedition travel since 2007, with nearly 200 polar voyages and roles from guide to chief expedition officer. He understands both sides of the business: what makes a trip special for guests, and what it takes to run it well.
Executive MBA, Ivey Business School
Partner
Brendon has built businesses since 2001, from idea to acquisition. He turns data and strategy into programs that drive revenue, using technology to help teams move faster, reach more customers and scale what works.
Bachelor of Commerce, McGill University
A new trip, a season that needs to go better, or an idea you keep coming back to. Tell us where things stand. We’ll start there.
If it’s urgent, email info@newlightstudio.ca.